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You are commissioning a campaign, brand or design project.
Creative brief template
Free creative brief template
Give a creative team the audience, message, constraints and definition of success before work begins.
- Free to start
- Your colors and fonts
- Ready to save or send
BRIEF
Spring campaign
Harbour Health
Background
The new preventative-care service needs a campaign that feels practical, local and reassuring rather than clinical or generic.
Goals
- 1.Make the service easy to understand in five seconds
- 2.Give people a reason to book before the spring deadline
- 3.Create a campaign system the in-house team can reuse
Constraints
Existing photography only. Keep paid-media production within the approved campaign budget.
Example preview with your branding applied
Made for the moment
Use this template when
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The creative team needs direction before making work.
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You need to align opinions before the first review.
A useful structure
What’s inside the template
A creative brief aligns the people commissioning the work with the people making it. It states the problem, audience and non-negotiables so the first review is about the idea, not a missing premise.
Creative brief.pdfTemplate
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The opportunity
The problem or change the work should address.
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Audience and response
Who it is for and what they should think, feel or do.
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Creative guardrails
Brand rules, assets, formats and constraints.
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Success criteria
How the team will recognise a useful result.
A client-ready structure from first detail to final next step.
Make it useful
From a filled template to a clear decision
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First Make the job clear
One clear response is better than several competing objectives.
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Then Keep it usable
A brief should guide a decision on a difficult day.
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Finally Show the non-negotiables
Make constraints visible before the work is made.
Ready when you are
Make it your own in three steps
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Fill in the details
Add the client, work and terms that belong in this version.
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Generate the document
Your chosen colours and fonts are applied automatically.
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Save, share or sign
Keep it in the project, send it for review or request a signature.
The workspace
More than a downloaded file
Your branding, applied
Set colours and fonts once. Each document uses them automatically.
Review or signature
Share the document for feedback, or request a signature from the same place.
Versions kept together
Keep the document, feedback and version history with the client project.
Questions
- Can I use this for a campaign brief?
- Yes. The structure suits a campaign, brand project, launch or other creative engagement.
- Should the client approve the brief?
- A clear written approval is valuable before creative work begins.
- Can I update the brief later?
- Yes. Save a new version when the scope or priorities change so the history remains clear.
Use this template
Free to start. One project, no card needed.