Website proposal template
A website proposal clients can approve
Set out the pages, deliverables, timeline and investment for a new website or a substantial redesign. Make the decision easy to understand before design starts.
- Free to start
- Your colors and fonts
- Ready to save or send
PROPOSAL
Website redesign
Cedar & Stone
Scope
A responsive website that clarifies the offer, guides the right visitors to enquiry and gives the team a simple publishing system.
Deliverables
| Content and page plan | £1,400 |
| Website design system | £3,200 |
| Build handoff and launch support | £1,600 |
An example, with your branding applied
A website proposal turns a broad request for a new site into an agreed piece of work. It makes the pages, responsibilities and commercial assumptions visible before a client treats an idea as a promise.
What should a website proposal include?
The useful parts are the ones that let another person understand the work without needing the meeting that came before it.
- The client, project and intended outcome.
- The page plan, content work and design deliverables.
- A timeline with the decisions and inputs the client needs to provide.
- An investment broken into useful stages or deliverables.
- Payment terms and a clear way to handle later scope changes.
A good website proposal is specific about the work without pretending every design decision can be made before discovery. It names the agreed starting point, the expected output and the decisions that will change the price or timing.
How many pages should you promise?
Promise the page types and outcomes, not a vague promise to “design a website”. A home page, service pages, case studies, a contact journey and a publishing template are meaningful units a client can recognize.
If the final page count depends on content discovery, state the allowance and say what happens when it changes. That keeps a new landing page or a second service area from becoming invisible unpaid work.
What should the timeline account for?
Most website delays come from client inputs, approval and content, not the act of drawing a page. Put those dependencies in the proposal so everyone sees what has to happen before the next stage can begin.
A useful timeline names the moments where the client approves structure, visual direction and final pages. It gives feedback a home rather than leaving it to arrive at any point in the project.
How should you price a website project?
Break the investment into the stages that make the work legible: discovery, content, design, build handoff and launch support. A breakdown gives a client a way to adjust scope without treating the whole proposal as one opaque number.
Avoid promising an unlimited number of rounds or pages. The proposal should describe what is included and make additions a conscious decision for both sides.
What you fill in
- Client and project
- Who the site is for and the outcome it needs to achieve.
- Scope and approach
- The pages, content work and design or handoff included.
- Timeline
- Start, delivery and the decisions that affect both.
- Investment
- Priced deliverables with a total and payment terms.
What happens after you fill it in
Your branding, applied
Set colors and fonts once. Every document you generate uses them, including ones you made months ago.
Sent for signature
Request a signature from the same place. The signed copy comes back with a record of who signed and when.
Every version kept
Each save keeps the one before it. Restoring an earlier version does not lose the newer ones.
Questions
- Can I tailor the page list?
- Yes. The template starts with a clear structure; every scope and deliverable is editable.
- Can the client approve the proposal?
- Yes. Save it in a project, share it for review or request a signature from the same document record.
- Does this include website development?
- Use the scope to state whether build, handoff or launch support is included for this engagement.
Use this template
Free to start. One project, no card needed.